Step 5: Grow Your Blog Through Marketing and Promotion to Attract More Visitors
You now what? We’re almost done here – you’re already in the very last part of this tutorial!
Growing you blog is the last chapter in this guide for a reason, too: you have to follow and go through each step before this one to make it work. So, if you haven’t already, make sure you have your blog online with your own domain name and hosting. After that it’s time to start creating great content!
Ok, let’s get started with growing your traffic then…
We all know that it takes a great amount of determination, time, and effort to produce enough content to make it in the blogging world.
Once you’ve written a bunch of great blog posts to share with your readers, you really need to get your blog out there for the world to see!
I mean, your posts can be perfectly written and structured, with heaps of valuable information inside, but what good are they if nobody finds them in the first place?
How to make your blog stand out from the crowd?
Regardless of what your blog is about, there are probably heaps of other blogs out there about the exact same topic. The amount of information and content on the Web just blows my mind every time I read reports on the number of new blogs each month…
So how do you stand out from the masses? How can you make sure that the right visitors find their way to your blog and not the others on the same topic?
It’s all about marketing, baby!
Marketing is the #1 essential part of blogging many bloggers fail to succeed. There’s so much awesome, valuable content out there to be discovered by readers, but if they can’t find their way there, that content is lost and practically obsolete.
When you’re just starting out with your blog, marketing can feel somewhat superfluous and unnecessary – and a bit intimidating, too.
To make things easier for you, I’ve put together this final step of my guide to help you find useful ideas and helpful information to grow your blog with.
Let’s get started!
Please note: This guide contains affiliate links to products I use, trust, and recommend. If you choose to purchase a product using these links, I may receive a small commission for referring you – at no extra cost to you.
5 Steps For Starting Your Blog:
How To Use WordPress to Blog: Writing Blog Posts and Creating Awesome Content
A marketing plan can either make or break your blog. It takes careful planning, a lot of time, and plenty of dedication to successfully promote your blog.
Luckily, the most effective and powerful marketing tools are free! Therefore, you simply have no excuse for not unleashing the power of the right marketing tools right from the start.
Here are my five top picks for getting more traffic to your blog:
1: Use E-mail marketing
Finding new readers for your posts time after time is surely your primary goal at first, but building a list of loyal followers using e-mail marketing is just as important.
E-mail marketing means that you collect the e-mail addresses of your readers with their permission and use that direct contact channel to notify them about new posts or other topics per e-mail.
Your e-mail subscribers keep coming back to your blog, resulting in more visitors and building a closer relationship with your most loyal readers.
I recommend you sign up and start building your e-mail list right away.
So which tools should you use then?
MailerLite is my go-to email marketing tool I use for all my blogs nowadays.
They’re super easy to get started with. Plus, they offer a 100% FREE plan for up to 1,000 subscribers. That’s more than enough to get you through your first months of growing your email list.
If you’re new to blogging, you’ll love their easy, step-by-step video tutorials.
They will show you the exact steps you need to take to set up your first email list properly.
Then, follow my step-by-step tutorial to start your email list in seven easy steps.
2: Be active on social networks
Social media seems to rule the world these days – which is exactly why you should harness its power for your advantage, too!
Whenever you publish a new post on your blog, make sure you share it on the most suitable social media platforms to promote it.
Not only do you generate more traffic this way, but you also connect with others interested in your topic.
Depending on your blog’s topic and your target audience, it’s a good idea to really think about how you can maximise the return on your efforts on social networks.
In other words, don’t try to use a bunch of networks at once but instead focus on just one network to start with. (Ok, maybe two if you’re really passionate about social media.)
Just keep in mind that managing and being active on even one social media account properly takes a lot of time.
If you start with too much ambition and try to be active on all of them, you’ll end up performing well on none of them.
So, whatever platform you choose, stick to it and make sure you give it your all!
3: Use Pinterest to explode your blog traffic
Ok so I don’t normally play favorites when it comes to traffic tools. But Pinterest has earned a spot in this list, trust me.
You see, not long ago, I was struggling to grow my first blog I’ve had for a couple of years now.
My content was top-notch and I was getting great feedback from my readers. Google was already sending massive traffic to my blog – but I wanted more!
How I tripled my blog traffic in 2 months
At that point, I turned to Pinterest. I wasn’t a huge fan but everyone was saying how great it was working for them.
And because Pinterest is basically a visual search engine, I could make good use of my SEO skills. So I developed this Pinterest strategy – which I’m still using.
And guys, I’m not kidding here:
Within two months, my blog traffic grew by 200%.
Yep, my traffic TRIPLED in 60 days, all thanks to Pinterest!
How I used Pinterest to skyrocket my blog traffic
The biggest secret to success on Pinterest is consistency. Thus, to achieve great results, you need to pin new, relevant content every day.
Of course, I didn’t have that kind of time, so I used an automation tool called Tailwind.
Tailwind basically takes care of your pinning on autopilot. You schedule your pins in advance, choose how many times you want to pin daily, and you’re all set. The tool knows exactly when to pin your content to get as many eyes to see it as possible.
So, instead of having to spend hours every week pinning manually, I now schedule my pins for an entire month in advance. And it takes me 1 hour, tops.
Oh and here’s what happened to my blog traffic after I started using Tailwind:
If you’re not familiar with Pinterest yet, now is the perfect time to start! To help you save money, use this link to give Tailwind a try for free.
Also, read these Pinterest marketing guides for beginners to outdo your competitors faster:
- How to Master Pinterest SEO: The Ultimate Guide
- Smart Pinterest SEO E-Book: Grow Your Traffic Fast With Proven Strategies
- Pinterest Algorithm Explained for Beginners: How Pinterest REALLY Works
- How to Optimize Your Pinterest Boards for More Traffic
- How to Find Popular Pinterest Keywords: 3 Quick Methods
- 7 Time-Wasting Pinterest Mistakes You Are Still Doing
Also, make sure you grab your FREE Pinterest Marketing Quick Guide below to get started with Pinterest instantly like a pro:
4: Learn Search Engine Optimization fundamentals (SEO)
SEO or search engine optimization is one of my favorite ways to generate free, organic traffic to my websites.
And although SEO might feel somewhat technical, it doesn’t have to be complicated.
Even if you’re entirely new to blogging, you can learn the basics of SEO in a few hours.
The most important thing you need to understand is:
People use Google to find answers and information to their questions.
If you know what your audience wants and you deliver easy, practical solutions to their problems, your search engine rankings will improve.
Of course, your rankings depend on your competition. But in general, SEO is all about giving your readers what they need and want.
To get started, head over to my free guide on what SEO is and steal my proven SEO tips for bloggers to start growing your blog traffic right now.
5: Link to other relevant blogs
When you’re short of ideas for great blog posts, why not consider writing a response to a post on another blog?
It’s one of the best ways to create connections to other bloggers around your topic and to create more discussion within your target audience, too.
If you choose to try this method, I’d recommend writing a post where you add something to the post on that other blog. It’s easier to cultivate a positive atmosphere and a supportive community within your field, rather than writing a post where you simply disagree with the other post.
When you’re writing the post, make sure you add a link to the post you’re responding to. That way, the other blogger will receive a notification about your post and will most likely read what you have to say.
And if that wasn’t good enough already, they’ll perhaps even write you a comment and perhaps even add a link to your post to the original post!
6: Comment on other blogs in your niche
Part of the beauty of blogging is the possibility to connect with your readers by asking them to share their thoughts by writing a comment below your post.
And this works both ways: you can comment on other blogs, too!
When you write a comment to a blog post, you can most often add a link back to your own blog. This is an opportunity that you should think about carefully before using it, simply because it’s so easy to use it for spamming and writing intrusive comments.
So, a word of advice: Only leave comments that are useful and that add something valuable and interesting to the conversation.
For example, you could share a personal, interesting perspective on the blog post. Or if you see a question from someone else in the comments, you can sometimes write them an answer – unless, of course, the question is meant for the author of the blog.
All in all, you should use this method with caution. When it comes to commenting on other blogs to promote yours, less is more.
7: Publish content regularly and consistently
Well this is kind of self-explanatory, but stay with me for a minute here…
Needless to say, the four methods above require a lot of effort and planning. Since you only have so many hours in a day, sometimes it’s a better idea to use your time for creating more content for your blog.
Writing new blog posts is the very cornerstone of all marketing methods you may choose to use.
Seriously, it is the only way to make sure your readers will find what they are looking for every time they visit your blog.
So you might be asking: How often should I publish a new post?
As often as you can.
But you don’t have to overdo it! Only create as much content as you can.
If you have a full-time job and a family with three kids, I’m sure you can’t spend hours every day writing for your blog.
On the other hand, if you only publish new content once a month, your readers are likely to forget about your blog altogether.
Therefore, you need to find the right balance for both yourself and for your readers. Don’t burn yourself out thinking you must post every day, but at the same time, consider how often your readers would like to hear from you.
Basically it’s all about finding a publishing schedule that allows you to post regularly.
Remember to focus on high quality rather than high quantity. Your readers will appreciate the former way more than the latter.
Next Up: Blogging Success For You!
You made it this far, congratulations! That’s awesome!
You’ve come all the way from laying the very first foundation for your blog to creating amazing content and promoting your blog to grow it. You’ve hopefully found useful tips and information along the way, giving you something to apply to your blog for a long time.
If you followed each step of my guide carefully, you should be well on your way to building a successful blog for yourself. What you do next, is totally up to you. The world is your oyster, really!
Most bloggers plan on monetizing their blogs in the long run, and that’s a perfectly viable option to go for once you’ve established a foothold in your niche.
In fact, I’d even recommend you monetize your content after all the hard work you’ve put into it!
When it comes to earning money with your blog, there are endless options to choose between.
Some bloggers make their money through affiliate marketing, some through selling ad space on their blogs, while some sell their own products to their readers directly on their blogs.
Whatever path you choose to make money with your blog, I’m there to guide you through it.
Choose the best monetization methods for your blog
Alright, time to talk about blog monetization.
Here are a few massive articles to help you get started:
- How to Make Money Blogging for Beginners (How I Make $3,781/Month)
- 5 Powerful Monetization Methods for Beginner Bloggers
- Affiliate Marketing for Dummies: Make Money Blogging Fast
- How to Make Money With Ads on Your Blog
- How Do People Make Money Blogging in 2020?
These blog posts should give you heaps of ideas for monetizing your blog content and traffic.
And while it may take a while to build enough blog traffic to start earning substantial income, just keep doing what you’re doing.
Keep your eyes on the prize! Because once the ball starts rolling, your blog income will start increasing faster and faster.In the meanwhile, let me know how your blogging is going and share your thoughts about this guide with me – I’d love to hear your feedback!
Thanks so much for reading!