Do you feel like your Pinterest strategy isn’t bringing the results you need?

What if I told you I had a Pinterest blueprint you could use right now to double your blog traffic in a few weeks?

That’s right, I kid you not! Your Pinterest growth strategy is just about to hit the next level!

Because, as it turns out, learning how to get traffic from Pinterest isn’t rocket science. I’m here to show you actionable, proven Pinterest tips to grow your blog and attract massive traffic through pinning.

I’ll share my top Pinterest marketing tips and tricks and show you the best way to use Pinterest. Also, I’ll reveal insider hacks and best practices I’ve learned directly from the friendly and helpful Pinterest team in Berlin.

Even if you’re not familiar, don’t worry. If you follow me step-by-step, you will see results.

And you know, more traffic means you can make money blogging sooner. Thus, knowing how to use Pinterest to promote your blog means more passive income, too. Neat!

Ready to get started? Let’s dive right in!

Check out these related articles, too:

Pinterest strategy guide for beginners - How to drive traffic to your website and blog using Pinterest marketing

Table of Contents

How I doubled my blog traffic with this Pinterest strategy

Before we get started, I want to make sure you’ll stick around. Therefore, let me share my quick story about how I used Pinterest to grow my blog.

It all started in 2018. When I figured out I could use Pinterest for blog traffic, I had been blogging for a couple of years already.

My blog was getting around 500 daily visitors but the traffic wasn’t really growing much. It was a niche blog with tons of competition, so these number were already quite OK. And although I felt like there was tons of potential in my content, I just couldn’t figure out what to do to boost my traffic.

That was until I discovered Pinterest and a little magic tool called Tailwind – which I’ll come back to later.

Now, I was skeptical at first because I thought that Pinterest is just for young women, cooking recipes, and baby care tips. (Yes, I’m a dude who loves pastels and 80’s pinks, purples, and yellows!)

But oh boy, was I wrong about Pinterest…

After figuring out my Pinterest strategy, I doubled my blog traffic in just six weeks:

How I grew my blog traffic with Pinterest – Doubling my pageviews in six weeks

Quite honestly, I thought there was something wrong with my analytics! How could I have doubled my traffic in less than two months?

But the more I kept using Pinterest as a marketing tool, the more my traffic grew.

At this point, to be honest, I was afraid to share my strategy with others. You know, maybe the magic would disappear if I talked about it?

But the results were just way too good to hide from you guys! I didn’t want to keep these amazing tips from you–which is why you’re reading this now.

So, today I’ll reveal 15 insanely effective Pinterest traffic techniques you can use right now to double your blog traffic in weeks.

Let’s get started!

How is Pinterest different from other blog traffic tools?

Are you using social media to grow your blog? Are you familiar with:

  1. Facebook groups
  2. Instagram
  3. Twitter?

They’re all amazing tools for boosting your blog traffic. You can easily grow your following and attract new readers to your articles with them.

But here’s the thing:

Social media platforms work instantly. When you post something on Facebook or Twitter, you’ll see visitors flock to your blog immediately.

It’s like instant gratification. And who wouldn’t love to see quick results, right?

However, Pinterest is different from those three. You won’t see results right away. When you pin your content, you can’t expect an instant flood of traffic to your blog, no matter how many followers you have.

Therefore, you need a solid Pinterest strategy to achieve the results you’re looking for.

Let’s look at a few key points to keep in mind about Pinterest:

1: Pinterest is a search engine

Did you know that Pinterest isn’t a social media platform?

Just think of what people do on Pinterest. They’re not there to chit-chat or comment on each others’ outfits or cupcakes.

Instead, people use Pinterest to find inspiration, information, and ideas. Thus, they’re searching for content.

Pinterest strategy tips and hacks for beginners - How Pinterest works

And although it’s easier to interact with others on Pinterest than on Google, for example, Pinterest still is just a search engine. Therefore, the most important thing you need to learn is to use keywords on Pinterest properly.

This is something most beginning bloggers don’t get. They think they need to spend time on the platform, interacting with others. And when they don’t see the results they’re looking for, they give up.

I don’t want you to be that blogger.

So, what this means for you:

To build a solid Pinterest strategy, you need to think of it as a search engine. We’ll come back to this in a bit.

2: Pins have a long lifespan

If you’re using Instagram or Twitter to grow your blog traffic, you know how important it is to post frequently. Your posts and tweets have a super short lifespan, so you need to publish something new daily.

Your readers scroll through tons of fresh content every day. Most often, they don’t see posts older than a few days – tops.

Hence, your tweets and Insta posts have super short lifespans.

It never happens that an old post from six months ago takes off, right?

Again, Pinterest works differently. (Luckily!)

Every pin you share gets shared and re-shared for a long time. I’ve seen some of my best-performing pins from years ago still generate tons of traffic to my blogs.

For example, here’s a screenshot from my Pinterest Analytics where I see my top pins:

How to go viral on Pinterest - Pin design guide for blog traffic

These are all pins I created months ago! Thus, all my most clicked pins are stuff I shared a while back and people still keep re-pinning and clicking them. Yay!

So, here’s the good news:

Once in place, your Pinterest strategy will yield long-term results.

You’ll save heaps of time and money knowing your pins can generate traffic for years to come.

3: Pinterest traffic ramps up

Speaking of long lifespans, here’s another awesome benefit of pinning:

When you get your Pinterest strategy on point, you’ll see long-term results that ramp up.

Once you gain some traction on Pinterest, you’ll see more and more blog traffic (with less effort invested!).

That said, don’t grow impatient or start to doubt your pinning strategy if you don’t see big enough results right away.

If you can just stick with it a bit and invest in doing it right, Pinterest will pay off.

And hey, I’m here to help you! Let’s get down to business!

Before we start: This is what you need

Before we start building your Pinterest strategy, there are three essential points you need to consider:

  1. First, make sure you’ve started a self-hosted blog or website. It’s the only way to turn your blog into a successful online business.
  2. Second, think about your readers. Figure out exactly who your blog target audience is. This will help you find the same audience to target on Pinterest.
  3. And third, follow a clear pattern for writing the perfect blog post every time you publish new content. This will help you save a bunch of your valuable time.

With that out of the way, let’s start with your Pinterest blog traffic strategy!

How to build a Pinterest strategy to grow blog traffic fast

Here are 15 essential steps to build a powerful Pinterest marketing strategy for more blog and website traffic in 2020:

  1. Set up a Pinterest business account
  2. Claim your business account
  3. Update your Pinterest profile
  4. Set up your Pinterest boards
  5. Find your Pinterest keywords
  6. Use Pinterest keywords the right way
  7. Create images that generate clicks
  8. Write benefit-driven pin descriptions
  9. Pin your own content
  10. Create multiple pins for your post
  11. Share new posts on Pinterest right away
  12. Save to the most relevant board first
  13. Pin to other relevant boards at intervals
  14. Boost your performance with Pinterest Analytics
  15. Automate your pinning

This is a super long post, so make sure you save it for later!

Pinterest marketing strategy guide for beginners - Grow blog traffic fast with proven tips and ideas

1: Set up a Pinterest business account

If you haven’t already, you need to sign up for a Pinterest business account.

It’s easy to create one and it’s 100% free to use.

Click here to create your business account.

Pinterest marketing basics for bloggers - Create a Pinterest business account

Enter your email address, choose a password, and enter your age. When you’re finished, click the red button to Create account.

Next, you’ll go through a few steps where you’ll give Pinterest some more details about your blog:

  1. Pick your language and country
  2. Add your business name
  3. Add the website link to your blog:
    This is simply your blog’s URL, like bloggingexplorer.com.
  4. Connect your other accounts to Pinterest:
    This helps Pinterest attribute pins from your Instagram, Etsy, or YouTube account to you.
  5. Set your advertising preference:
    Pinterest wants to know whether you’d be interested in running ads on their platform at some point.
  6. Choose a few topics of interest:
    Select one or more topics that best describe your blog or business.
  7. Install the Pinterest browser button:
    Choose whether you’d like to add a Pinterest pinning button to your web browser. If you’re not sure, just skip this step. You can always install it later.

Yay, you now have a Pinterest business account! I told you this would be easy!

How to convert an existing Pinterest account into a business account

If you already have a personal Pinterest account, you should upgrade it to a business account. This will unlock powerful features like Pinterest Analytics we will use later in this guide.

Here are the four steps you need to take to convert a personal account into a business account:

  1. Log into your Pinterest account
  2. Head over to https://pinterest.com/business/convert/
  3. Fill out your blog name and website URL, then select a business type
  4. Finish by clicking Create account

Voilà!

2: Claim your business account

When you’ve created your Pinterest business account, it’s time to claim your website.

This is just a way of verifying that you’re the owner of the blog website you entered into your profile in the previous step.

Claiming your Pinterest account will give you access to a lot more useful tools on Pinterest.

To claim your website, head over to your account Settings. You’ll find them in the menu in the top right corner on Pinterest:

Pinterest marketing basics for bloggers - How to edit your account settings

Now, navigate to Claim and enter your website URL in the field:

How to claim your website on Pinterest business account

Then, click Claim and choose a claim option you’d like to use:

How to claim your Pinterest business account

Here’s how you can use either one of the options:

Option 1: Add HTML tag

The first option to claim your blog website is by adding a short HTML tag into your blog website. It’s simply a small piece of code that Pinterest can track.

If you’re using WordPress, you can use a plugin like Insert Headers and Footers for this.

Alternatively, your WordPress theme may have a feature to add the tag without a plugin. If you’re not sure, you can always check with your theme provider.

For example, if you’re using a premium theme like Divi, you can easily add this HTML tag directly in your theme settings under Divi > Theme Settings > Integration:

How to add header code to Divi theme - WordPress themes and tips for beginners

Option 2: Upload an HTML file to your blog

This second method is easy if you know how to upload files to the root directory of your blog website.

Start by selecting “Upload HTML file” in the claim options above. This will download an HTML file to your computer.

Then, upload the file to your blog. You can either use an FTP program (like FileZilla) or the File Manager in your web hosting account dashboard.

If you’ve never done that before and this sounds too technical, just contact your web hosting provider for the exact details.

Submit your blog for review

When you’ve added the HTML tag or uploaded the HTML file, you’re all set. Congrats!

In the next step, you can submit your blog for review:

Submit your blog website for review - How to claim your Pinterest business account website

Pinterest will now check your claimed website and get back to you within the next 24 hours.

Nice job! Let’s keep going!

3: Update your Pinterest profile

Now that your Pinterest business account is all set up, it is time to update your Pinterest profile.

Pinterest profile name and description

Setting up your profile helps users find you better when they do a quick search with keywords related to your blog niche. Using the right Pinterest keywords will help the search engine show your content to the right users – which means more blog traffic for you.

Head over to Settings in the upper right corner menu on your Pinterest home screen:

Pinterest marketing basics for bloggers - How to edit your account settings

In the settings, head over to Edit profile. Here, you want to update your profile display name and add a short description of your business:

How to edit your Pinterest profile, display name and description

If you can, use 1-2 keywords relevant to your niche in both your name and description. This can help a lot with SEO, which I’ll come back to later.

For example, I blog about:

  1. How to start a blog and blogging tips
  2. Blog traffic techniques and
  3. Monetization methods

Thus, my display name and description include keywords for each topic.

When you are done, remember to save your changes!

4: Set up your first Pinterest boards

Pinterest boards are collections of content that you save on Pinterest.

You will use boards to organize all the pins you save to your profile into logical categories.

To get started with your Pinterest strategy, create at least 5 to 10 boards right now.

Here are a few questions to find ideas for your Pinterest boards:

  1. What’s your blog niche?
  2. What types of posts do you write?
  3. How do you help your readers with your articles?
  4. What is your target audience looking for on Pinterest?

You can always add more boards easily by opening the Saved tab on your profile. There, click on the plus icon and choose Board:

How to create a new Pinterest board

When naming your boards, you want to use relevant keywords in your niche. This is super important for making sure people can actually find your pins later.

Hence, you must use keywords for your board titles that your target audience is searching for.

For instance, name your chocolate cake recipe board “Chocolate Cake Recipes”. Simple as that, and much better than naming it “Let’s Bake It!”

Although the latter could be cute, it’s not something people are searching for. Using fun names will only hurt your Pinterest strategy and blog traffic.

I will go into more detail about SEO later in this guide. But for now, you should remember to use popular keywords your target audience is searching for in your board names and descriptions.

5: Find your Pinterest keywords

Let’s do a short recap on how Pinterest works:

When you start pinning content to your boards, Pinterest starts to draw conclusions about your interests. It starts expanding on what you’ve pinned so far, whose pins they are, and how you found them.

And since Pinterest is a search engine, it only has one goal:

Pinterest wants to show you the best possible, most relevant search results on their platform.

After all, it wants you to find what you’re looking for so that you keep using Pinterest. Makes sense, right?

In other words: Pinterest is constantly trying to find new, fresh content they think you might want to see.

When you start pinning, Pinterest will have to figure out which pins to show to you.

Look at your home feed, for example. It’s a collection of pins that Pinterest thinks you’d like to see.

Also, for every board on your profile, you can find related content under More ideas:

Pinterest boards - More ideas and related content

But what does this have to do with your Pinterest strategy?

Why are keywords so important on Pinterest?

When you publish a new pin, Pinterest needs to figure out a few things:

  • Who should see this pin?
  • When should it appear in a search?
  • When should it appear in related pins?

Of course, we can’t know for sure how their algorithm works. But you should simply be aware of what happens in the background when you pin your blog posts.

You want to help Pinterest understand what your pin is about. And that’s where keywords step into the game.

Because the truth is:

Keywords are the only way Pinterest can figure out when and where to display your pins.

How to find the best Pinterest keywords?

To get started with your Pinterest keyword strategy, there’s no need to overcomplicate things. Simply use the Pinterest search bar at the top of the screen.

When you search for something, Pinterest will suggest related keywords you can add to your search query. You’ll see them as a horizontal list right under the search bar:

Start a Successful Blog from Scratch - How to find the best Pinterest keywords to grow your blog and generate blog traffic to make money blogging

These are valuable keywords related to your main keyword! Thus, you can use them for naming your Pinterest boards, for example.

When you add a suggested keyword to your search query by clicking it, the whole thing happens again: you’ll see another list of related keywords. But this time around, they’re more refined.

Hence, the deeper you go in this “keyword hierarchy”, the more you’re niching down.

6: Use your Pinterest keywords the right way

Broadly speaking, you should use keywords pretty much everywhere on Pinterest.

However, you must build a clear strategy around them.

If you just start spamming them everywhere, your Pinterest strategy will be all over the place, trust me.

Here are a few smart places to use your keywords:

  1. Text overlay:
    Pinterest can read the text you put on your pin images. As a blogger, this is your best way to let your audience know what your pin and blog post are about. Adding text overlays to your pins is easy with free tools like Canva.
  2. Pin titles and descriptions:
    Use relevant keywords in your pin titles and descriptions. But don’t overdo it and stuff a dozen keywords into every description. Use the ones that are most likely to attract the readers who need to read your post.
  3. Board titles and descriptions:
    Again, there’s no need to keyword-stuff your board descriptions. Nevertheless, you want to help Pinterest understand how the pins in each board fall under the same category and niche.
  4. Blog post:
    This is super important! Pinterest looks at the website you link to from your pin. Use the keywords from your blog articles to create your pins.
Pinterest board SEO - Board title and description
Use relevant keywords in your Pinterest board titles and descriptions.

Use your Pinterest keywords in a natural way – don’t spam your pin descriptions with them. Nobody wants to read keyword-stuffed descriptions, right?

Also, be very specific about what your pins are about. For instance, if you post a vegan chocolate cake recipe, don’t just ramble about “kitchen” or “cooking”. Instead, only use super closely related keywords you found in the previous step.

7: Create images that generate clicks

I’m talking pins that generate traffic to your website.

Whether you want page views, email signups, or comments from people, getting them to click your pin is your primary goal here. Everyone wants to create a viral pin that generates thousands of clicks, right?

Even if you aren’t a designer, it is easy to create beautiful pins with free tools like Canva.

Canva - The best free blogging tools and resources to create pins and blog post featured images
Canva is a free tool you can use to create stunning pin images quickly and easily.

But what about your pin design?

What does the perfect pin image look like? How can you design pins that generate tons of clicks?

First, you need to think about your audience.

  • Who are they?
  • What are they looking for on Pinterest?

Keep in mind that they might have a specific taste when it comes to images. Think about what colors they may like, whether they prefer light or dark images, etc.

Some of my most viral pins have been… well, rather meh. For example, I use a lot of bright colors on dark backgrounds for my coding blog. It isn’t something I love, but look at this pin, for example:

How to design viral pin for Pinterest - Pinterest strategy guide

Now, I’m not particularly proud of this design, but it did its job. It got me 2,300 clicks to a single blog post in one month.

Just imagine how my traffic numbers look when I have 30 to 50 pins like that flooding my blog with traffic.

Hence, to create a viral pin, you need to know what your blog’s target audience wants to see (and read) on Pinterest.

Here are a few super powerful tips for your next pin image:

  1. Add a text overlay:
    Tell your story and catch people’s attention with a benefit-driven text overlay. Why should they read your blog post?
  2. Add a logo:
    Place a branding element to give your pins a cohesive touch. Keep it subtle and put it in the middle, either top or bottom.
  3. Use the right size:
    Think vertical! The best ratio is 2:3. These vertical images simply perform best and are shared the most by Pinterest.
  4. Use visually compelling images:
    Start with free stock photos, for example. Check out Unsplash and Pexels for some great ideas.

For more details, make sure you check out these Pinterest creative best practices.

Pinterest marketing best practices - How to create the perfect pin image

How to find ideas for your first pins

It’s a good idea to do a bit of research before investing your time in designing your pins. If something’s performing super well, why should you reinvent the wheel?

The best way to find some inspiration is to use Pinterest as your target audience does.

Just do a quick search with a relevant keyword and see what types of pins you find.

Can you notice any patterns in colors, fonts, or images?

However, by no means am I saying you should plagiarize and copy other users’ ideas on Pinterest.

But there’s nothing wrong with finding inspiration and new ideas in other people’s work.

Need help? Use Pinterest templates to save heaps of time

I know it takes a lot of time to design beautiful Pinterest graphics that wow people and make them want to click.

And not all of us have that kind of time.

Moreover, it’s sometimes difficult to come up with new ideas for creating click-worthy pins.

But there’s a shortcut:

To create dozens and hundreds of beautiful pin images quickly, you can grab this Viral Pinterest Templates bundle for Canva.

I created the package for busy bloggers like you and me who just want a selection of beautiful graphics we can customize easily.

Seriously, these templates can be a huge time saver because you can create a bunch of stunning pins within minutes!

Grab your viral Pinterest templates here!

Canva Pinterest templates - Easy to customize and edit to match your brand and needs

8: Write benefit-driven pin descriptions

If you use clear, actionable wording in your pin text overlays and descriptions, you can expect huge results.

Pin description - How to write a good pin description to generate traffic to your blog

To find the highest-converting actionable wording for your pin, think about what your audience wants to see:

  1. What are they really looking for?
  2. Why are they on Pinterest looking for answers?
  3. What are they struggling with?
  4. What questions are they asking?

In short, your audience has a pain point you need to figure out and solve.

Appeal to their feelings to attract their attention first. If they’re desperate to save time on something, use power words like quick, easy, simple, fast, smart, etc.

Also, include a solid call-to-action (CTA) in your pin description. If you can, write it at the top of your description to catch your followers’ attention right away.

All that matters is: your pin description needs to make people want to click it!

Your pins are competing over their attention with tons of other pinners, so make yours stand out!

Super easy, but such a time-saver!

If you’re not familiar, click here to try Tailwind for free!

9: Pin your own content

When you start creating your first pins, you’re probably asking:

Should I share other people’s pins, too? How often? How many?

You may have heard about the 80-20 rule for Pinterest. I see it everywhere these days!

But to be honest, I don’t really care, ha! I just don’t believe in a one-size-fits-all approach when it comes to Pinterest marketing.

Because every Pinterest strategy is unique. What works for me may not work for you.

Therefore, don’t worry about the ratio of your pins to those of others. Let’s see why:

Why you should pin your own content first

When you claim your website as we talked above, Pinterest knows it’s your website. And Pinterest loves, loves, LOVES active bloggers who publish and share fresh content.

So, your first priority should be to write new posts and share them on Pinterest.

Now, that doesn’t mean you shouldn’t share relevant pins from other bloggers.

In fact, if you see content your audience would like, go ahead and share it. You’re not only helping yourself but also your readers and followers!

More importantly, when you start sharing other people’s content, you create connections on the platform.

If you are not creating enough content, you should share other bloggers’ content. Pinterest just wants to see that you are active and consistent.

But what if you don’t write new blog posts too often? How can you keep sharing enough of your own content on Pinterest?

Let’s take a look…

10: Create multiple pins for your post

This is one of my favorite Pinterest strategy tips!

If you can’t write a new blog post every day or every week, it’s perfectly OK to simply create new, fresh pins for your old posts.

Especially if you have a lot of evergreen content, you can easily drive traffic to your articles by designing and publishing new pins for them.

There is nothing wrong with creating lots of different pin images for a single post!

Related: 6 Smart Tactics to Write Blog Posts Faster Starting Now

How many pins should you create for each post?

So, how many pins should you create for a single blog post?

There’s no straightforward answer to this, really. You need to experiment what works best for you.

I usually create 2-3 pin designs for each article I publish. This allows me to see what types of designs perform better for a given topic I write about.

If they take off well, I create 1-2 more pins about two weeks later. And if they take off again, I just rinse and repeat.

You don’t need to create a dozen pins for every blog post you publish. Just start with 2-3 pins to do some testing and see what resonates the best with your audience. When you see what people like, give them more by creating fresh pins that are similar.

Tip: To find out which pins perform the best for you, you should track them in your Pinterest Analytics. We’ll come back to this in a minute.

Which posts should you pin often?

I monitor my Pinterest traffic through Google Analytics every week. If you’re not doing this, you’re missing out on great traffic potential.

Here’s what I do:

I start by looking at my top-performing posts in terms of Pinterest traffic.

You’ll find these number in Google Analytics under Acquisition > Social > Landing Pages:

Monitor your Pinterest strategy in Google Analytics

There, add a secondary dimension to the interface under More Dimensions > Social > Social Networks.

Now you’ll see all your top-performing articles sorted by the traffic volume via social networks:

How to track your Pinterest blog traffic in Google Analytics

Most of my social traffic obviously comes from Pinterest. If you have a lot of traffic from other networks like Facebook or Twitter, you’ll see them listed here, too.

Clicking on each article URL in this report opens the traffic graph and details for that post and the selected social network.

These top-performing Pinterest posts are where the money is. Therefore, I spend most of my pinning time to boost (and re-boost) these articles.

When to create new pins for an old post?

Whenever I see a downward trend in a blog post, I simply create a couple of new pins for it.

When I start pinning them, starting with the most relevant boards, I usually see my traffic increase in a couple of days.

The bottom line is: you must analyze which pins perform best.

Head over to your Pinterest analytics to see which pins get the most clicks and saves.

Then, find out why they’re taking off so well! Is it the pretty image, the catchy title, or the color combination?

How different should your new pin be?

Luckily, it’s not difficult to come up with an entirely new pin for your old post. Don’t just take an old pin and change a minor element in it and think that’s a new pin.

Because here’s the deal:

Pinterest wants to see fresh content. Would you consider it fresh if you just switch a few words or a background image?

Think about what your audience wants to see? Would they be happy to click on your new pin if they’ve seen it already? I doubt it.

So, make a habit of creating genuinely fresh pins for your old content. Don’t take any shortcuts here, that’s not going to work.

The most important thing is to come up with a new pin description for every new pin you post.

Again, include your top-performing, most relevant keywords to help Pinterest show your pin to the right audience.

How to use this tip to save heaps of time?

All in all, creating a new pin for an old post can boost your blog traffic way more than you expect.

The best part?

Instead of writing a new blog post, you’ll save tons of time just by creating new pins. Use your time to build top-performing pins for your top posts!

Just think about what makes sense to you. If you need more traffic, what’s easier for you: writing a new blog post or creating a new pin?

11: Share new posts on Pinterest right away

Raise your hand if you want your blog posts to take off asap after publishing them!

There’s no better gratification than seeing your blog articles get traffic right after hitting the publish button, right?

So, here’s the good news:

You can use your Pinterest strategy to drive traffic to your new blog post almost instantly!

That said, make sure you create 1-2 pins and embed them into your blog post before you hit publish.

Also, make sure you add social sharing buttons to your posts. This will make them much easier to pin for your readers.

I use the Social Warfare plugin for my blogs. It’s super easy to set up and use, plus the free version is perfectly OK.

And while we’re at it, why not pin or share or pin this post right away *cough*?

Thanks so much, you’re awesome! 😉

Now, when you finally publish your article, pin it right away! Let’s see how:

12: Save to the most relevant board first

This very first time you save your pin is the most crucial one. It’s going to set the tone for your pin and your blog post for a long time.

Pinterest will use this information to understand what your blog post is about. Also, they’ll decide how to distribute your pin to others based on the first board you use.

So what should you do exactly?

Again, there’s no science behind all this. Just give it some thought and ask yourself:

  1. Which board has the best title and description to fit this piece of content?
  2. What other content is related to this new pin?

I’ve seen the best results when I’ve found a “pool” of related pins in a relevant board. That’s where I pin the new piece of content first.

But what if you don’t have a board that’s a good fit?

Create a new one! Chances are you’ll create more content related to that topic.

When you’ve found a board and published your pin, it’s just the beginning. If you have dozens of boards, it’s easy to find several relevant boards to pin to.

Here’s what you should do next:

13: Pin to other relevant boards at intervals

When you create a new pin, you don’t want to post it to a dozen boards right away. That’s going to look spammy to Pinterest and to your followers, too.

Instead, you want to keep sharing that fresh pin consistently, pinning it to all your relevant boards one by one. It helps to keep this interval constant, but don’t make it too long.

I’ve used intervals of 5 to 7 days between posting the same pin again. That way, Pinterest has some time to figure out what the pin is about.

Also, they’ll see how my followers react. If they start clicking, pinning, and sharing my content, that’s going to help the next pin perform even better.

When I started using Pinterest, I kept track of my pinning intervals manually. I had all my top pins and boards listed in a spreadsheet.

Of course, I was just wasting my time doing that. Luckily, the Tailwind pin scheduling tool comes with a built-in interval tool to automate everything.

Generate blog traffic from Pinterest with Tailwind

When you share a new pin with Tailwind, just select the boards you want to pin to.

Then, click the Interval button to set a pinning schedule with some space in between your pins:

Tailwind interval function - Automate your pins and pin to different boards at regular intervals
Tailwind’s interval tool helps you publish your pins to relevant boards at regular intervals.

14: Boost your performance with Pinterest Analytics

If you really want your Pinterest strategy to take off, you must use Pinterest Analytics.

And I know not all bloggers do this, so it’s a huge opportunity to get ahead of your competition more easily.

Here’s what you should do:

Head over to your Pinterest Analytics. You’ll find it on the top left under Analytics:

How to open Pinterest analytics

You’ll find a ton of insanely valuable information there!

And although the interface may feel overwhelming at first, don’t worry. Take your time and get to know your way around it step-by-step.

The best way to figure it out is to start clicking around to see how everything works. After a while, you’ll feel more comfortable with the tools you find.

Start by looking at the following insights:

  1. Which pins to your blog people are clicking on?
    Your pin clicks are the best indication of your best-performing pins!
  2. Which pins to other blogs are people clicking on?
    When you pin other people’s content, you can track the clicks to those blogs, too. Check out which pins from other blogs get the most clicks.

Draw conclusions of top-performing pins and use them when you brainstorm ideas for new blog posts or new pins.

15: Automate your pinning asap

If you’re new to blogging and Pinterest, you’re wearing a bunch of different hats right now. You brainstorm blog post ideas, write your articles, share them on social media, work on your SEO, and manage your email marketing all at the same time. Woah!

Now, wouldn’t you love to hand off at least some of the work? Especially if it’s something a machine can do?

How much time you spend on Pinterest

For example, let’s say you want to pin about 15-30 times a day. For this, you’d want to have about 10-20 pins of your own to share, right?

If you’re serious about your Pinterest strategy, you want to pin consistently like we discussed earlier.

Thus, you’d be pinning up to 10,000 pins in just one year!

Now, assuming you’ll need a minimum of 30 seconds to find and post each pin, you’d spend over 90 hours every year just pinning to your boards.

And we’re didn’t even consider the time you’ll need to create your pin images!

Prioritize your time to tasks that matter

My point is:

You want to use your time as blogger for stuff that really makes a difference.

Flooding your boards with new pins is something you can easily automate right now and save dozens of hours of your valuable time.

Schedule your pins on autopilot to save time

If you want to skyrocket your blog traffic using Pinterest, you don’t want to add hours to your day. (Not that it would be possible anyway.)

Instead, you want to use a scheduler tool that automatically finds the best time to pin your content and does it even while you’re sleeping.

What’s the best Pinterest scheduler tool?

Now, there are a few great Pinterest automation tools you can choose from. I can only speak from my experience and recommend Tailwind.

It’s basically a tool that works like this:

  1. Create your pinning schedule:
    Tell Tailwind how many times a day you’d want to pin. They’ll find the perfect timeslots when your pins will get maximum exposure.
  2. Fill your pinning queue:
    Either upload your pin images directly to Tailwind or pick pins directly from Pinterest.
  3. Set it and forget it!
    Tailwind will now make sure your scheduled pins get published at the best times, while you go back to doing stuff that a machine can’t do for you.
How to schedule Pinterest posts with Tailwind - Your publishing schedule
Create and adjust your weekly pinning schedule easily with Tailwind.

The best thing about Tailwind is that you can schedule a single image to be pinned to as many boards as you want. You simply select the boards you wish to pin to, set a pinning interval, and Tailwind takes care of the rest.

I can’t say how much I love it, really!

It’s been such a time-saver for me, especially because I run a few different blogs.

I simply don’t have the time every day to pin my content manually. Let alone figure out which boards I’ve already pinned my content to!

Really, Tailwind has so much more to offer than what I can cover here.

Therefore, I think you should try if for yourself – for free!

Click here to start using Tailwind for free and see how you like it! Let me know how it goes!

Pssst… If you’re using another Pinterest scheduler, drop me a line in the comments below! I’d love to hear your thoughts!

Final thoughts: How to create a surefire Pinterest strategy for blog traffic in 2020

Phew, this was a massive post! Thanks for following thorough, I’m happy you’re still with me! I hope you found helpful tips on how to build a Pinterest strategy for your blog here.

Now share this post with others so they can find it, too! Thanks!

And don’t forget to pin it for later! 😉

To sum everything up:

  1. Use Pinterest like a search engine:
    Pinterest isn’t a social platform! Focus on your keywords and building meaningful, benefit-driven boards and pins.
  2. Keep consistent on Pinterest:
    Publish new pins regularly and keep creating new ones for your old posts, too.
  3. Save time with a scheduler:
    Start using a scheduler like Tailwind right now to double your results in a matter of weeks.
  4. Stay patient:
    Give your Pinterest strategy plenty of time to take off. When it does, your results will ramp up.

So, head over to Pinterest and start by creating your business account today!

Now I want to hear from you! What do you think about growing your blog with Pinterest? Have you tried it? How was your experience so far? Share your thoughts in the comments below!

Here are a few related articles for you:

Happy blogging and pinning!
– Mikke

FREE Guide:
Grow Your Blog Traffic With Pinterest (Fast)

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