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Story Pins Guide 2020: How to Use Story Pins to Grow Your Blog Traffic


updated Jul 24, 2020


If you’re looking for new ways to grow your blog traffic with Pinterest, you may have heard of the brand new feature on Pinterest: Story Pins. If not, I have some amazing news for you today!

Believe it or not, I attended the official Pinterest Story Pin launch event in Berlin, Germany a few days ago. And I’m super excited to share this with you guys!

Story Pin launch event: What are Story Pins and how to use them to drive traffic

Needless to say, I walked away with some amazing new insider contacts. But more importantly: I heard directly from the Pinterest team how you should use the platform to grow your blog traffic.

(And, of course, I’m now a lucky owner of a Pinterest goodie bag with super useful stuff like nail-polish in their brand color, ha!)

To help you get started with Story Pins, I’m revealing everything I learned about them with you today. I’ll show you what Story Pins are, how they’re different from normal pins, and how you should use them to boost your traffic.

That said, let’s get started!

Perhaps you’d like to check out these articles, too:

What are Story Pins?

In short, Story Pins are a brand new way to share your content on Pinterest to drive traffic to your blog.

Story Pins - What are Story Pins and how to create them
My Story Pin starter pack with best practices I’m sharing with you in this article!

And although Story Pins aren’t available for everyone yet, now is the perfect time to get ready for them!

I’ll come back to the release schedule in a minute.

How do Story Pins work?

If you’re familiar with regular pins we’ve been using so far, you know that they only contain a single image, title, and pin description.

But with Story Pins, instead of pinning just a single image, each story can have up to 20 pages of content. In other words, a single Story Pin can include a lot more ideas and inspiration than a regular pin.

At the end of the day, people on Pinterest are looking for inspiration and ideas. Therefore, Story Pins work great for how-to tutorials and list posts. Instead of pinning a single image (as we have done so far), you can now share an entire how-to guide with a single Story Pin. Neat!

For example, you can easily share detailed DIY tutorials or recipes step-by-step.

With up to 20 images or videos, you can now create more detailed and engaging pins for your followers.

The best part?

Each page in a Story Pin can include a separate link back to your website or blog.

Thus, you can now share several helpful blog posts or resources with your followers in a single pin!

What type of content to share with Story Pins?

Ok, so what type of content or posts should you use Story Pins for?

Basically, Story Pin is the perfect tool to give your followers more ideas and helpful tips in a single pin.

Therefore, they’re great for pinning

  1. How-to guides
  2. List posts
  3. Detailed recipes with step-by-step photos
  4. DIY guides and tutorials
  5. Travel tips for a specific destination

You can use Story Pins to share anything, really. They allow you to share more with your audience in a single pin – and users love them!

And since each page in a Story Pin can include a link back to your blog, you can now share multiple posts or pages in a single pin.

When will Story Pins become available?

Right now, Story Pins are not available for everyone in the U.S. – I’m just updating this article in early March 2020.

So far, Pinterest has launched Story Pins in the UK and in the German-speaking countries (Germany, Austria, Switzerland).

But don’t worry, Story Pins will become available globally soon. Even if you don’t have access just yet, now is the perfect time to get more familiar with this brand new feature.

When you get access to Story Pins, you will receive a notification on your Pinterest mobile app and in the desktop version, too:

Story pin guide - How to create and use story pins to grow blog traffic
When you get access to Story Pins, update your Pinterest app to the latest version to use them in your app.

And when that happens, it is time to create your first Story Pin right away!

How to create a Story Pin?

First of all, you need a Pinterest business account to get access to Story Pins.

If you haven’t already, create a Pinterest business account here or head over to your profile to upgrade your current account.

When you’re all set, it’s time to create your first Story Pin!

For a few helpful tips to get started, check out this guide from Pinterest:

How to create a Story Pin - Guide on Pinterest

Here are the four steps you need to take to create a Story Pin on Pinterest:

  1. Create a new Story Pin draft
  2. Choose a cover image and a title
  3. Add up to 20 pages of content
  4. Check your text and links and hit publish

Let’s get started!

Step 1: Create a new Story Pin draft

If you’re using Pinterest in your browser, click on the red plus symbol at the top right corner. In the dropdown menu, select Create Story Pin to get started:

Story pins early access - What are story pins and how to use them to grow blog traffic

If you are using the Pinterest mobile app, make sure you update to the latest version in App Store on Google Play.

Then, open the app and click the “+” icon at the bottom of your screen and select Story Pin:

How to create a Story Pin on the Pinterest mobile app

Step 2: Choose a cover image and a title

First, pick a featured image for your Story Pin. This is the photo your followers will see in their home feed, so make sure it’s engaging and inspirational.

Also, write a benefit-driven title to catch your followers’ attention. You have 100 characters here, so use them wisely.

How to create a Story Pin - Add cover image and Story Pin title
Select a cover photo, give your Story Pin a title, and add new pages.

When you’ve created a stunning cover, you can add new pages by clicking on the grey “+” at the bottom of the screen.

Step 3: Add up to 20 pages of content

This is the exciting part! For each Story, Pin, you can create up to 20 pages of content, consisting of images, video, and text.

How to add a new page to a Story Pin

As for the technical specs, your photos should be at least 1,000 pixels wide and 1,500 pixels tall.

Keep in mind that your photos and videos will cover the entire screen, so use high-quality images.

When Story Pins become available in the U.S., you will find more tips and best practices here.

When you have uploaded a photo or a video, click on the grey icon at the bottom to start editing your Story Pin page:

How to create Story Pins - Where to add page title and description
How to edit individual pages in your Story Pin.

Now you can add a page title, a page description, and a link to your blog or website:

How to create Story Pins - How to add page title, page description and add a link to your website
Editing Story Pin pages: Add a page title, give each page a description and add a link to your blog or website.

Give each page a unique description that fits the topic. Tell people how your Story Pin and your blog posts can help them out. Spark their curiosity – why should they click your link and head over to your blog?

Step 4: Check your text and links and hit publish

Before you publish your Story Pin, make sure you do a final check-up:

  1. Proofread your titles and descriptions
  2. Add relevant hashtags if needed
  3. Check that all your links are working
  4. Make sure the pages are in the right order

If you need to change the order of your pages, just click Reorder Pages at the top of the screen:

How to reorder pages in Story pins

Then, hit the Publish button to share your Story Pin with the world!

Great job!

How to edit your Story Pin after publishing

So you’ve published your Story Pin and your followers are going crazy about it? Nice!

Now, to make your Story Pin even more interesting for pinners around the world, you can easily edit it or add new content to it.

As for now, you can only edit Story Pins on your phone.

To get started, open your Pinterest app and find the Story Pin you’d like to edit. Then, just like you would with a regular pin, click on the edit button with the pencil symbol to start editing.

Also, keep in mind that you can’t edit the main title of your Story Pin. After all, when your followers save it to their boards, they’re expecting to see the original title there.

So, when should you edit your Story Pin, then?

Let’s say you’ve posted a chocolate cake recipe, but you’d like to add a few helpful tips to your story. Perhaps you know that some home bakers have the tendency to burn their chocolate when they’re melting it?

To help them out, you could add an extra page to your Story Pin where you tell them how to melt their chocolate properly.

Your readers would instantly benefit from the tip and they’d be more likely to save your pin to their boards. It’s a win-win!

How to drive traffic to your blog with Pinterest

If you want to become a successful blogger and make money online, you need to do some smart marketing for your blog. That is the only way to generate enough traffic and readers for you to make a living off of it.

Pinterest Home Feed or Smart Feed

With that said, Pinterest has quickly become one of the most powerful tools you can use to drive traffic to your blog.

And Story Pins are giving you even more tools to shine brighter than your competitors on Pinterest.

I have used tons of different traffic techniques to grow my blogs throughout the years.

However, the easiest and quickest way to grow my blog has been to follow a consistent Pinterest strategy.

And although I only started using Pinterest in 2018, I doubled my blog traffic in just six weeks!

Social media and Pinterest automation tools to grow blog traffic and make money blogging

How did I do it?

When I started pinning, I simply created a consistent pinning schedule and published new content and fresh pins regularly.

With enough pins to go around, I used Tailwind to schedule my pins to be published at the right time throughout the day.

And Tailwind makes it super easy to schedule your pins. Their app automatically finds the best time slots for your pins, too. That way, your pins are published when your audience is active on the platform.

How to schedule Pinterest posts with Tailwind - Your publishing schedule
Tailwind automatically finds the optimal time slots to publish your pins.

If you’re not familiar, give Tailwind a try to schedule 100 free pins here.

Pinterest insider tip: Why you should use Story Pins asap

As for Story Pins, it is too early for me to tell how they will work in the long run. As with all new features, I had a hunch that Pinterest would treat them differently than regular pins – at least in the early stages.

And here’s something you don’t want to miss:

In the Story Pin Launch Event, I asked the Pinterest team for a few helpful tips and tricks for you guys.

Here is what they told me:

“If you want to drive traffic to your blog, start using Story Pins asap.”

This is because the new feature will be getting some special treatment from the Pinterest algorithm. To find out how the new format is working, Pinterest is giving Story Pins more exposure than they do with normal pins.

Therefore, your Story Pins will be distributed to a larger audience than regular pins.

In other words, you have better chances of generating more impressions, clicks, and blog traffic with Story Pins right now. And the earlier you start, the better your results will be!

Final thoughts: What are Story Pins and how to use them to grow your blog

All in all, I’m super excited to see how Story Pins work and how they’ll take off!

When it comes to generating traffic to your blog, Story Pins are insanely powerful. You can easily use them to offer your followers more detailed tips, ideas, and inspiration than with regular pins.

And most importantly, you can link to up to 20 separate blog posts or pages in just a single Story Pin!

With that said, now is the perfect time to start testing them out. And hey, if you don’t have access to Story Pins yet, don’t worry. They will become available to all business accounts worldwide soon.

In the meantime, I will keep you updated and share all the juicy details about my insider Pinterest tips! Stay tuned!

Now I want to hear from you! Have you been using Story Pins yet? Do you have early access to the new feature?

If not, what do you think about the whole thing? Do you think you’ll use it? What type of content would you share with Story Pins? Just drop me a line in the comments below!

To get started with Pinterest, head over to my previous post on how to create an unbeatable Pinterest strategy. It’s packed with practical tips you can use right now to drive traffic to your blog faster than you think. I’ll see you there!

Here are a few related article you may want to read:

P.S. If you liked this post about what Story Pins are and how they work, please share it with others! Thanks!

Happy blogging and pinning!
– Mikke

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About The Author

I'm Mikke, a passionate blogger and online entrepreneur addicted to delicious coffee and sharing my growth hacks for small businesses. I'm also a professional web designer and web developer. I help beginner bloggers make money blogging so they can stay home and spend more time with their friends and family, too! Come join me on Pinterest or Twitter!


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April 19, 2020 5:01 am

I’m in the US, and my Story Pin does not have the option of including a link. Did you start out with that feature?

May 7, 2020 5:39 pm

Thank you for detail explanation. It helps a lot. But my early story pin access doesn’t have option to add the link. Is there any particular follower numbers needed to access this feature like IG swipe up option?? Read pinterest guidance, but doesn’t help much.

May 14, 2020 12:46 am

When I first try pin stories it helped me massively, at the moment I don’t even see anymore the story feature.

Amy Hernandez
Amy Hernandez
May 27, 2020 5:50 am

I still can’t edit a link. I did they update it again? I’m trying to edit on my .mobile and there is no spot for a link. I’ve tried everything.

Michelle Farris
Michelle Farris
June 12, 2020 12:55 am

Hi, I think they got rid of links – I don’t see that option. Also, I notice that the text looks weird at times. Does editing mess it up?

Susan Smith
Susan Smith
June 30, 2020 8:38 pm

Good article!

Also, I’ve found there is no re-order button, but press and hold an image, and you can move it about.

Last edited 5 months ago by Susan Smith
August 9, 2020 5:21 am

I am still waiting to get access for my business but the business I do social media work for does have access & I love it, I get over 8K views in 1/2 hour with the story pins!

Hi, I’m Mikke

About me: Mikke, the founder of Blogging Explorer

I'm an online entrepreneur and blogger, here to help you start a blog, increase blog traffic, and make money online.

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