If you’re looking for new ways to grow your blog traffic with Pinterest, you may have heard of the brand new feature on Pinterest: Story Pins. If not, I have some amazing news for you today!
Believe it or not, I attended the official Pinterest Story Pin launch event in Berlin, Germany a few days ago. And I’m super excited to share this with you guys!
Needless to say, I walked away with some amazing new insider contacts. But more importantly: I heard directly from the Pinterest team how you should use the platform to grow your blog traffic.
(And, of course, I’m now a lucky owner of a Pinterest goodie bag with super useful stuff like nail-polish in their brand color, ha!)
To help you get started with Story Pins, I’m revealing everything I learned about them with you today. I’ll show you what Story Pins are, how they’re different from normal pins, and how you should use them to boost your traffic.
That said, let’s get started!
Perhaps you’d like to check out these articles, too:
- 7 Stupid Pinterest Mistakes You Are Still Doing (And How to Fix Them NOW)
- Pinterest SEO in 2020: The Ultimate 7,000+ Word Guide for Beginners
What are Story Pins?
In short, Story Pins are a brand new way to share your content on Pinterest to drive traffic to your blog.
And although Story Pins aren’t available for everyone yet, now is the perfect time to get ready for them!
I’ll come back to the release schedule in a minute.
How do Story Pins work?
If you’re familiar with regular pins we’ve been using so far, you know that they only contain a single image, title, and pin description.
But with Story Pins, instead of pinning just a single image, each story can have up to 20 pages of content. In other words, a single Story Pin can include a lot more ideas and inspiration than a regular pin.
At the end of the day, people on Pinterest are looking for inspiration and ideas. Therefore, Story Pins work great for how-to tutorials and list posts. Instead of pinning a single image (as we have done so far), you can now share an entire how-to guide with a single Story Pin. Neat!
For example, you can easily share detailed DIY tutorials or recipes step-by-step.
With up to 20 images or videos, you can now create more detailed and engaging pins for your followers.
The best part?
Each page in a Story Pin can include a separate link back to your website or blog.
Thus, you can now share several helpful blog posts or resources with your followers in a single pin!
What type of content to share with Story Pins?
Ok, so what type of content or posts should you use Story Pins for?
Basically, Story Pin is the perfect tool to give your followers more ideas and helpful tips in a single pin.
Therefore, they’re great for pinning
- How-to guides
- List posts
- Detailed recipes with step-by-step photos
- DIY guides and tutorials
- Travel tips for a specific destination
You can use Story Pins to share anything, really. They allow you to share more with your audience in a single pin – and users love them!
And since each page in a Story Pin can include a link back to your blog, you can now share multiple posts or pages in a single pin.
When will Story Pins become available?
Right now, Story Pins are not available for everyone in the U.S. – I’m just updating this article in early March 2020.
So far, Pinterest has launched Story Pins in the UK and in the German-speaking countries (Germany, Austria, Switzerland).
But don’t worry, Story Pins will become available globally soon. Even if you don’t have access just yet, now is the perfect time to get more familiar with this brand new feature.
When you get access to Story Pins, you will receive a notification on your Pinterest mobile app and in the desktop version, too:
And when that happens, it is time to create your first Story Pin right away!
How to create a Story Pin?
First of all, you need a Pinterest business account to get access to Story Pins.
If you haven’t already, create a Pinterest business account here or head over to your profile to upgrade your current account.
When you’re all set, it’s time to create your first Story Pin!
For a few helpful tips to get started, check out this guide from Pinterest:
Here are the four steps you need to take to create a Story Pin on Pinterest:
- Create a new Story Pin draft
- Choose a cover image and a title
- Add up to 20 pages of content
- Check your text and links and hit publish
Let’s get started!
Step 1: Create a new Story Pin draft
If you’re using Pinterest in your browser, click on the red plus symbol at the top right corner. In the dropdown menu, select Create Story Pin to get started:
If you are using the Pinterest mobile app, make sure you update to the latest version in App Store on Google Play.
Then, open the app and click the “+” icon at the bottom of your screen and select Story Pin:
Step 2: Choose a cover image and a title
First, pick a featured image for your Story Pin. This is the photo your followers will see in their home feed, so make sure it’s engaging and inspirational.
Also, write a benefit-driven title to catch your followers’ attention. You have 100 characters here, so use them wisely.
When you’ve created a stunning cover, you can add new pages by clicking on the grey “+” at the bottom of the screen.
Step 3: Add up to 20 pages of content
This is the exciting part! For each Story, Pin, you can create up to 20 pages of content, consisting of images, video, and text.
As for the technical specs, your photos should be at least 1,000 pixels wide and 1,500 pixels tall.
Keep in mind that your photos and videos will cover the entire screen, so use high-quality images.
When Story Pins become available in the U.S., you will find more tips and best practices here.
When you have uploaded a photo or a video, click on the grey icon at the bottom to start editing your Story Pin page:
Now you can add a page title, a page description, and a link to your blog or website:
Give each page a unique description that fits the topic. Tell people how your Story Pin and your blog posts can help them out. Spark their curiosity – why should they click your link and head over to your blog?
Step 4: Check your text and links and hit publish
Before you publish your Story Pin, make sure you do a final check-up:
- Proofread your titles and descriptions
- Add relevant hashtags if needed
- Check that all your links are working
- Make sure the pages are in the right order
If you need to change the order of your pages, just click Reorder Pages at the top of the screen:
Then, hit the Publish button to share your Story Pin with the world!
How to edit your Story Pin after publishing
So you’ve published your Story Pin and your followers are going crazy about it? Nice!
Now, to make your Story Pin even more interesting for pinners around the world, you can easily edit it or add new content to it.
As for now, you can only edit Story Pins on your phone.
To get started, open your Pinterest app and find the Story Pin you’d like to edit. Then, just like you would with a regular pin, click on the edit button with the pencil symbol to start editing.
Also, keep in mind that you can’t edit the main title of your Story Pin. After all, when your followers save it to their boards, they’re expecting to see the original title there.
So, when should you edit your Story Pin, then?
Let’s say you’ve posted a chocolate cake recipe, but you’d like to add a few helpful tips to your story. Perhaps you know that some home bakers have the tendency to burn their chocolate when they’re melting it?
To help them out, you could add an extra page to your Story Pin where you tell them how to melt their chocolate properly.
Your readers would instantly benefit from the tip and they’d be more likely to save your pin to their boards. It’s a win-win!
How to drive traffic to your blog with Pinterest
If you want to become a successful blogger and make money online, you need to do some smart marketing for your blog. That is the only way to generate enough traffic and readers for you to make a living off of it.
With that said, Pinterest has quickly become one of the most powerful tools you can use to drive traffic to your blog.
And Story Pins are giving you even more tools to shine brighter than your competitors on Pinterest.
I have used tons of different traffic techniques to grow my blogs throughout the years.
However, the easiest and quickest way to grow my blog has been to follow a consistent Pinterest strategy.
And although I only started using Pinterest in 2018, I doubled my blog traffic in just six weeks!
How did I do it?
When I started pinning, I simply created a consistent pinning schedule and published new content and fresh pins regularly.
With enough pins to go around, I used Tailwind to schedule my pins to be published at the right time throughout the day.
And Tailwind makes it super easy to schedule your pins. Their app automatically finds the best time slots for your pins, too. That way, your pins are published when your audience is active on the platform.
If you’re not familiar, give Tailwind a try to schedule 100 free pins here.
Pinterest insider tip: Why you should use Story Pins asap
As for Story Pins, it is too early for me to tell how they will work in the long run. As with all new features, I had a hunch that Pinterest would treat them differently than regular pins – at least in the early stages.
And here’s something you don’t want to miss:
In the Story Pin Launch Event, I asked the Pinterest team for a few helpful tips and tricks for you guys.
Here is what they told me:
“If you want to drive traffic to your blog, start using Story Pins asap.”
This is because the new feature will be getting some special treatment from the Pinterest algorithm. To find out how the new format is working, Pinterest is giving Story Pins more exposure than they do with normal pins.
Therefore, your Story Pins will be distributed to a larger audience than regular pins.
In other words, you have better chances of generating more impressions, clicks, and blog traffic with Story Pins right now. And the earlier you start, the better your results will be!
Final thoughts: What are Story Pins and how to use them to grow your blog
All in all, I’m super excited to see how Story Pins work and how they’ll take off!
When it comes to generating traffic to your blog, Story Pins are insanely powerful. You can easily use them to offer your followers more detailed tips, ideas, and inspiration than with regular pins.
And most importantly, you can link to up to 20 separate blog posts or pages in just a single Story Pin!
With that said, now is the perfect time to start testing them out. And hey, if you don’t have access to Story Pins yet, don’t worry. They will become available to all business accounts worldwide soon.
In the meantime, I will keep you updated and share all the juicy details about my insider Pinterest tips! Stay tuned!
Now I want to hear from you! Have you been using Story Pins yet? Do you have early access to the new feature?
If not, what do you think about the whole thing? Do you think you’ll use it? What type of content would you share with Story Pins? Just drop me a line in the comments below!
To get started with Pinterest, head over to my previous post on how to create an unbeatable Pinterest strategy. It’s packed with practical tips you can use right now to drive traffic to your blog faster than you think. I’ll see you there!
Here are a few related article you may want to read:
- Grow Your Blog Traffic Fast: 6 Smart Ways to Drive Traffic to Your Blog
- How to Find Blog Post Ideas (Fast) That Generate Massive Traffic
P.S. If you liked this post about what Story Pins are and how they work, please share it with others! Thanks!
Happy blogging and pinning!