Do you sometimes feel like Pinterest marketing is eating up way too much of your precious time?
Do you spend hours on end coming up with new pin designs and trying out new pinning strategies?
If so, congrats for putting so much effort into using Pinterest to drive traffic to your blog!
Becoming successful on the platform and building a sustainable, long-term Pinterest traffic strategy doesn’t happen overnight.
But while Pinterest SEO and advanced pinning techniques take time to learn and master, there are heaps of quick and effective Pinterest marketing tasks you can finish in just 5 minutes or less.
So, what should you do if you only have a few minutes, but you’d still like to do something useful to boost your blog traffic?
Look no further – you’re in the right place!
I’m a huge fan of Pinterest and I often spend several hours tweaking my Pinterest strategy techniques, creating and designing new pins, and publishing them.
But even when I’m on the run, I still want to make sure I’m not wasting any quick traffic opportunities.
To help you make the most of every minute you can dedicate to Pinterest marketing, I’m sharing my favorite super-quick 5-minute traffic tactics in this post.
With these easy and smart traffic hacks, you can grow your blog traffic even when you’re busy and you simply want to get something useful done.
Let’s get started!
Here are a few recent Pinterest marketing guides you may want to read, too:
- Pinterest Marketing 101: Is Pinterest Social Media?
- 7 Time-Wasting Pinterest Marketing Mistakes You Are Still Doing (And How to Fix Them)
Disclosure: This page contains affiliate links, meaning I receive a commission if you decide to purchase using my links, but at no additional cost to you. Please read my disclosure for more information.
1: Update your profile name and bio
First, head over to your Pinterest account and check your profile. Optimizing your business name and profile description is essential for growing your visibility on the platform.
Your profile works much like your boards and your pins. People can search for profiles using keywords, so you want to make sure you’re using relevant, popular keywords, too.
Start by adding 1-2 high-level keywords to your business name.
Next, make sure you use keywords in your profile description as well. Tell people who you are and what you can do to help them. If you can, squeeze in a short call-to-action to encourage users to visit your blog or website.
Say you have a stellar lead magnet you offer your email subscribers. Mention the main benefit in your profile bio!
2: Upgrade to a business account
Next, let’s review your account more thoroughly. Are you using a personal or a business account?
If you’re new to Pinterest, start by creating a business account here.
If you’re using a personal account, log in and upgrade it to a business account right away. This will unlock powerful, valuable features, such as Pinterest Analytics and Pinterest Ads.
Analytics is the best tool for tracking your performance on Pinterest and understanding what type of content resonates with your target audience the best.
After all, you want to focus your efforts on creating more content that people love. Otherwise, you could be wasting your time designing pins and writing blog posts that no one needs.
3: Claim your website
If you’re just getting started with Pinterest marketing, you need to claim and verify your website asap.
Because claiming your website is the only way to verify its authenticity. Pinterest wants to know it’s really you who’s managing the blog that your profile is linked to.
After claiming your website, you will get access to website analytics and your profile picture will show up next to any pins that come from your site.
To get started, head over to the official Pinterest guide to claim your website now.
4: Upload a profile photo
Now that you’ve claimed your website and your profile photo will show next to all the pins people share from your website, you want to double-check that your photo is up-to-date and reflects you and your blog.
Although Pinterest isn’t exactly social media – but more of a search engine – you still want to use a photo of yourself on your profile. You know, just to let people know that you’re a real human being.
You don’t need a professional studio headshot for this, though. Just use good, natural lighting and have a friend help you out – and don’t forget to smile!
Start by navigating to Edit settings:
Now, click Change right next to your current profile photo and select a new one from your computer:
5: Follow 3 experts in your niche
Now that your profile is all set up for success, let’s find a few experts in your niche you can follow.
Finding influencers who blog about similar topics as you do helps you find new ideas and inspiration for growing your Pinterest account faster.
And while it’s perfectly OK to get inspired by the best bloggers in your niche, be careful not to copy anything from them. But feel free to peruse their boards, find inspiration in their board titles and descriptions.
Moreover, check out some of their pins and pay attention to their photos, text overlays, color palettes, pin titles, and pin descriptions.
The quickest way to get started is to do a simple search with a keyword related to your niche. If you blog about “dessert recipes”, click through the top pins or people and find the accounts with the biggest number of followers:
Next, check their profiles and make sure all their boards are related to your blog niche. Simple as that.
When you follow their accounts, their pins will show up in your Following feed, and you can share them with your followers, too. This will help Pinterest understand what your account is about and what type of content you’re going to share from your blog.
6: Follow your competitors’ followers
If you want to drive traffic to your website with Pinterest, you need to help Pinterest understand what your account is about.
One of my favorite techniques to connect with users in my niche is to follow my competitors’ followers.
Because here’s the deal:
You and your competitors have a similar target audience. Hence, if they followed your competition, they will probably follow you, too.
Not only will you grow your following, but you will send Pinterest a signal about who your account and website are aimed for.
Start by searching for keywords that your competitors use in their profiles. Peruse 3–5 accounts and make sure they have relevant boards and high-quality pins on them.
Then, look into their followers and start following accounts that are pinning content related to your blog or website. Trust me, you’ll see them follow you back in no time!
7: Create and SEO a new board
Whenever I only have a few minutes to spare, I head over to my Pinterest account and create a brand new board. I keep a running list of board ideas and keywords I could use for board titles.
Even if you already have enough boards to cover all your blog post categories, you should stay active on the platform and create new ones whenever you can.
Look through your biggest boards with the highest numbers of pins on them. If you see any boards with hundreds of pins, create a new, more specific board for a sub-topic of your choice.
Use similar keywords as you did for the bigger board, but focus on more targeted, long-tail keywords. That way, your board is more likely to be shown to users who search for that specific sub-topic on Pinterest.
For more detailed tips and tricks, make sure to read my guide to optimizing and managing Pinterest boards like a pro.
8: Create an anchor board
If you haven’t already, make sure you have a so-called anchor board that only contain pins from your own website. Some pinners call this their brand board.
Give your anchor board a descriptive title, combining your brand name with your most important keywords. An easy pattern for naming your anchor board is:
Best of + Your website name + Your main keyword
You can fill this board with either your best-performing pins or all of them. It’s really up to you.
What’s great about having an anchor board is that you’re giving people a quick opportunity to find more of your best content quickly.
To make things even easier for users, make sure your anchor board is the first one to show up under Boards in your profile. Use the drag-and-drop feature to organize your boards if you have to. Speaking of organizing your boards…
9: Arrange your Pinterest boards
The next quick Pinterest marketing task you can finish in just a few minutes is to rearrange your boards.
If it’s been a while and you’ve created a few new boards since the last time you organized them, now is the perfect time to take a few moments to clean up everything.
As I said in the previous point, place your anchor board as the first one.
After that, people should see your most important, highest-level boards. Most often, those are the ones with (1) the shortest keywords in the title and (2) the most pins in them.
If you’re using group boards, your own group boards should come next. And finally, all the group boards where you’re just a contributor in.
For a full guide to managing and optimizing your boards, check out my step-by-step Pinterest board guide.
10: Find 5 new long-tail keywords
Even if you only have 5 minutes and you’re on the run, you can still do some basic Pinterest SEO and find new content ideas quickly.
Let’s use the search bar to find a few new long-tail keywords next. Long-tail keywords are targeted-specific keywords you can use in your boards, pins, and profile, for example. They are usually easier to rank for, even if you’re new to Pinterest and you’ve only shared a handful of pins.
Say you blog about “DIY crafts”. Let’s do a quick search and see what other keywords Pinterest suggests:
Most often you will see related, popular keywords right beneath the search bar where you just typed in your main keyword.
However, some Pinterest profiles don’t currently see these suggested keywords. It seems like Pinterest is either developing a new keyword suggestion feature, or they are phasing it out entirely in 2021.
If you do see keyword suggestions, use these ideas and combine them with your main keyword to generate tons of great long-tail keywords:
- DIY crafts for the home
- DIY crafts for kids
- Easy DIY crafts
- DIY crafts to sell
- DIY crafts for teen girls etc.
Since people are actually searching for these long-tail keywords, you can use them to find new ideas for blog posts quickly.
For popular niches such as DIY crafts, you could even consider creating new blog post categories on your website based on your findings. After all, if people are interested in these ideas, why not give them what they want, right?
If you haven’t already, make sure to read my full Pinterest keyword research guide to find the best keywords to use.
11: Find 5 new hashtags
Let’s stick to the search function for a few more minutes, shall we?
Hashtags are a relatively new feature on Pinterest. They can help you generate even more blog traffic easily, and they’re super easy to use.
When people search using a hashtag, the search results are shown in chronological order. Hence, the freshest, most recent pins appear first in the results.
Having said that, using hashtags on Pinterest is a great way to generate instant traffic to a new blog post you’ve just published. And although this first traffic spike may not last, it’s a great way to generate visibility for brand new content.
Bear in mind that not all keywords are suited to be used as hashtags. Always do a quick search for each hashtag you’re planning to use. That way, you can make sure your hashtags are relevant, and that other content creators are using them, too.
12: Find 5 top-performing pins
If you want to generate massive traffic to your blog, you need to track your performance. After all, it’s the only way to find out what works best and what’s a waste of your time.
The easiest way to find your best-performing content is to pay attention to your Pinterest Analytics. If you’re not familiar, now is the perfect time to start using it!
Pinterest Analytics gives you a quick overview of what’s working and what’s not. And although it takes some time to get to know all the tools in there, using Analytics is the smartest way to avoid wasting your time trying to figure out what to do next.
So, head over to Analytics right away. Scroll down to Top Pins and select the metric you want to track from the dropdown menu – Impressions, Engagements, Clicks, etc.:
By default, you’ll see your top pins based on data from the last 30 days. This screenshot shows the pins from my account with the most impressions. The #1 pin has been seen by more than 65,000 users in the last month – not bad!
Use these insights to find out what types of pins perform the best for you. Pay attention to the following key points:
- Colors and contrasts
- Text overlay content
- Photos and graphics
Remember, these are the pins people love! When you design your next pins, make sure to create them based on your findings.
13: Find 3 top-performing boards
Now that you are already in Pinterest Analytics, let’s stay here for a few more moments.
Next, I want you to find out which boards are bringing you the most clicks. These boards are the ones Pinterest thinks highly of, distributing your content to a broader audience than from boards with less engagement from your followers and other users.
Hence, when you publish new pins, make sure you prioritize these boards when you are deciding where to pin them first. (Just make sure that you choose a relevant board for each pin.)
Finding your top-performing boards only takes 30 seconds. Head over to your Pinterest Analytics and scroll down to the section labeled Top Boards:
Here you can see your best-performing boards by Impressions, Engagements, or Clicks, for example.
You want to use this information to find out why these boards are performing so well. Your best boards are your most popular ones, so obviously your followers are loving them.
If these topics are working so well for you, could you perhaps create additional boards for these keywords, for example?
Also, if so many users are engaging with these boards, make sure you share your new blog posts to them first. Of course, you should only do so if your blog post is actually related to the board title and description.
14: Engage actively with your feeds
Even if you’re scheduling most of your pins, you still want to use Pinterest manually whenever you can.
Many bloggers find manual pinning helpful for sending Pinterest a signal that you’re using their platform actively. But what’s more important is that you stay on top of your game when it comes to updates and new features.
If you only have a few minutes, the quickest task you can do on Pinterest is to actively engage with your feeds. Start by looking at 1–2 of these feeds to find new, fresh content you can save to your boards:
- Home or Smart feed:
When you pin content from your Home feed, you’re letting Pinterest know they’re doing a good job finding curated pins that match your interests. Remember to follow “Boards to follow” if you see relevant ones.
- Following tab:
Check out what everyone who you’re following is pinning right now on the Following tab. This is a great place to find high-quality pins to share with your own followers.
- Search feed:
If some of your boards only have a handful of pins, do a quick search with a related keyword and find a few new pins to fill your inactive boards.
- Hashtag feed:
Searching with hashtags has one big advantage: you’ll find fresh, new pins that have just been published.
Go through your notifications and see what people are pinning from your account. Whenever someone saves your pin to a related board with lots of high-quality pins, re-save it from that board to one of your own.
15: Schedule and automate pins
Did you find a pin in the Smart Feed or in your Following tab that you could save to multiple boards?
You shouldn’t pin it to several boards right away. That’s just going to look like you’re spamming your follower’s feeds.
Instead, you want to save it at suitable intervals to the most relevant boards on your account. That way, more of your followers will see it in their feeds. Plus, you can keep more of your boards active, saving new, interesting content to them.
The easiest way to save pins at intervals is to use a scheduling tool, such as Tailwind.
If you’re not familiar, Tailwind is an all-in-one automation tool to save you time and make your Pinterest marketing more efficient.
What’s even better: they now offer a 100% free plan, so you have nothing to lose.
When you’re scheduling a pin from Tailwind, you can set the minimum time between each individual pin using the interval feature:
For this pin, I set an interval of about 4 days. The tool then automatically schedules this pin to be saved to multiple boards, and I don’t have to worry about anything.
Have you tried Tailwind already? How’s your experience been so far?
If you haven’t already, make sure you sign up with their forever free plan here!
16: Design a fresh pin
Pinterest loves, loves, loves new fresh pins! Most of us can’t publish a new blog post every day to share on Pinterest. At least I know I can’t. So, if you’re anything like me, you can simply create a new pin for an old article of yours.
But how can you design a new pin image in just 5 minutes?
The secret sauce is to create and use pin templates and work in batches.
First, pick one of your top-performing articles. If you followed the tips above, you already know what they are from your Analytics.
Next, head over to Canva or another design tool you use to create pins.
The quickest way to create a fresh pin is to use a handful of templates that match the look and feel of your account.
Create 5 to 10 beautiful templates you can use for all your pins. Using templates is a sure-fire way to save heaps of time in the long run.
Here’s a handful of pin templates I’ve created in Canva:
The trick is to use different layouts, colors, and contrasts to keep things interesting. This will help you create some variety in your boards but also attract users with different aesthetics.
Now, to create a new pin, all you need to do is:
- Change your text overlay copy
- Adjust sizing and spacings
- Change the background image
And voilà! You have a fresh pin on your hands that you can publish right away. Nice job!
Want to create dozens of beautiful pins within minutes?
If you want to use a super quick shortcut and create dozens of irresistible pin images within minutes, my Viral Pinterest Templates bundle is perfect for you!
All you need is a free Canva account and you can start customizing the templates right away!
These templates are the quickest way to design click-worthy pins that wow your audience and make them curious to visit your website.
The best part?
You can use the templates to create as many pins as you want!
You get 20 beautiful templates, so why not create 20 fresh pin images for a single blog post and schedule them to be published at regular intervals?
Final thoughts: Quick Pinterest marketing tasks you can finish in 5 minutes
There ya go! These quick Pinterest marketing tasks will help you grow your blog traffic even when you’re in a hurry.
I’m a huge fan of optimizing my workflow and squeezing out any extra juice I can from the minutes I spend on driving more traffic to my websites.
So, if you haven’t already, start with the first tips and make sure your Pinterest account is set up correctly.
First, you want to convert to a business account and verify your website right away. That’s going to allow you to use Pinterest Analytics for some valuable insights that can help you produce content that resonates well with your target audience.
Then, see which 5-minute tips could work for your right now. Could you look into Analytics and find some of your top-performing pins? Or maybe find some new, popular keywords for your boards and pins?
What matters the most is that you use your time wisely. Stay consistent with your pinning schedule, automate your pinning with Tailwind if you can, and keep producing content that your audience loves.
Now I want to hear from you! What are your top Pinterest marketing hacks? What do you do if you only have a few minutes to spare but want to boost your blog traffic?
Please share your thoughts and tips in the comments section! I’d love to hear from you!
Here are a few related Pinterest marketing posts you may want to read, too:
- Understanding the Pinterest Algorithm Step-by-Step: How Pinterest REALLY Works
- The Ultimate Story Pins Guide: How to Use Story Pins to Grow Your Blog Traffic
If you liked this post about quick Pinterest marketing tasks, please share it with others! Thanks for your support!
P.S. If you haven’t already, make sure you grab your FREE Pinterest Marketing Quick Guide today!