What are the most popular Pinterest categories and related interests in 2024?
If you want to drive free traffic to your blog from Pinterest, what should you blog about?
With over 500 million monthly users, Pinterest can be a powerhouse for organic website traffic.
But it can be difficult to know what topics perform better than others. Because the thing is: the more users are interested in your content, the more free traffic you will generate.
To help you pick the best Pinterest category and topic, I’ll walk you through the top 15 most popular Pinterest categories in this post based on global Pinterest audience insights.
I’ve been using these insights ever since I started my Pinterest marketing specialist journey in 2019. Throughout the years, I’ve helped hundreds of clients and students find the best possible content ideas to reach millions of users on Pinterest in different niches.
Let’s dive in!
Please note: This post contains affiliate links to products I use, trust, and recommend. If you choose to purchase a helpful product using these links, I may receive a small commission for referring you – at no extra cost to you. These funds help me keep this blog up and running.
What are Pinterest categories and interests?
Pinterest is the #1 visual search engine worldwide with over 500 monthly users.
People use Pinterest to find ideas and inspiration for topics they love.
They search for content using keywords, peruse the search results for inspirational content, and save the best pins to their boards.
To help users find the best content on the platform, Pinterest uses categories and interests to distribute pins to the right users for any given search query.
Hence, categories organize similar topics and interests that users are searching for. Pinterest uses the Pin2Interest (P2I) system for classifying content to connect pinners with the most relevant and inspiring ideas that best matches their interests.
For example, when you search for “travel tips for paris”, the Pinterest search algorithm pulls the best search results from the most closely related category and interest:
- Search phrase: “travel tips for paris”
- Category: Travel
- Interest: Travel destinations
At the same time, the algorithm may suggest content from related interests within the same category.
Hence, a single category encompasses multiple related interest. For the “Travel” category, the most popular interests are:
- Travel destinations
- Travel ideas
- Travel tips
- etc.
Categories and interests are helpful for learning what your target audience is searching for on Pinterest. These insights help you discover new content ideas that your existing followers would love to learn more about.
Thus, if you’re looking for the perfect topic to start a profitable blog, for example, perusing Pinterest categories is an excellent first step.
How to use Pinterest category insights to grow faster
So what’s the fuss about these categories in the first place?
Pinterest categories help you understand what your target audience is searching for.
And what do you do with that information?
You create targeted content that your followers and readers want to find on Pinterest. That way, you’ll know that your pins will generate shares, clicks, and traffic for your website.
What are the most popular Pinterest categories in 2024?
Here are 15 most popular categories on Pinterest this year:
1: Art
“Art” is the most popular Pinterest category — and it’s no wonder. Since Pinterest is a visual search engine, it’s a fantastic platform for discovering ideas for creative projects and hobbies.
With over 90% of all users being interested in this category, the potential audience size for “Art” is ca. 480 million people.
Here are the most popular sub-categories and interests:
- Photography
- Illustration
- Drawing
- Body art
- Painting
2: Entertainment
The “Entertainment” category on Pinterest takes the #2 spot. Pinners love discovering content related to music, celebrities, movies, and gaming, for example.
With 85% of all users interested in this category, the potential audience size for “Entertainment” is ca. 443 million people.
Here are the most popular sub-categories and interests:
- Music
- Humor
- Celebrities
- Movie
- Gaming
3: Home decor
“Home decor” is all about discovering inspirational and beautiful ideas for the home. Whatever your style is, you’ll definitely find plenty of interesting content to organize, accessorize, and decorate your home to your liking.
With 79% of all users interested in this category, the potential audience size for “Home decor” is ca. 412 million people.
Here are the most popular sub-categories and interests:
- Room decor
- Wall
- Storage and organization
- Home decor style
- Home accessories
4: Design
“Design” is another perfect category for Pinterest thanks to its visual nature. What better way to find inspiration for new designs than browsing through photos, templates, layout examples, and more, eh?
With 79% of all users interested in this category, the potential audience size for “Design” is ca. 412 million people.
Here are the most popular sub-categories and interests:
- Web and app design
- Logo and identity design
- Business and advertising design
- Book and magazine design
5: Women’s fashion
62% of all Pinterest users are women, so it’s no wonder that “Women’s fashion” is one of the most popular Pinterest categories right now.
Whether your content is about outfits, accessories, or shoes, you’ll find your target audience on Pinterest. With 74% of all users interested in this category, the potential audience size for “Women’s fashion” is ca. 386 million people.
Here are the most popular sub-categories and interests:
- Women’s style
- Women’s jewelry and accessories
- Women’s bottoms
- Women’s outfits by occasions
- Dress
6: DIY and crafts
If you blog about DIY and crafts, Pinterest is the perfect platform to showcase your best content by publishing eye-catching pin images. Whether you publish DIY projects with step-by-step tutorials or buyer guides for the best supplies, your target audience is already hanging out on Pinterest.
With 73% of all users interested in this category, the potential audience size for “DIY and crafts” is ca. 381 million people.
Here are the most popular sub-categories and interests:
- Fabric crafts
- DIY projects
- DIY home and decorations
- DIY stationery
- DIY event
7: Beauty
“Beauty” has been a popular, trending Pinterest category for years now. Again, since Pinterest is all about stunning images, it’s the perfect platform for sharing your best content and ideas for hair, makeup and skin care, for example.
With 68% of all users interested in this category, the potential audience size for “Beauty” is ca. 355 million people.
Here are the most popular sub-categories and interests:
- Hair
- Makeup
- Nails
- Skin care
- Bath and body care
8: Education
The “Education” category caters for users interested in learning techniques, homeschooling tips, educational resources, and more. If you’re passionate about helping others learn new things, this could be the perfect Pinterest category to target!
With 67% of all users interested in this category, the potential audience size for “Education” is ca. 350 million people.
Here are the most popular sub-categories and interests:
- Subjects
- Teacher resources
- Education level
- Career
- Home school
9: Quotes
“Quotes” is a fun Pinterest category that can attract a massive audience to your content. The best part is: quotes can be part of your Pinterest marketing strategy regardless of your niche. Motivational, genre-specific quotes work for popular topics like health, parenting, entertainment, design, and more.
With 62% of all users interested in this category, the potential audience size for “Quotes” is ca. 324 million people.
Here are the most popular sub-categories and interests:
- Quotes by genres
- Poetry
- Authors
10: Event planning
People use Pinterest to save ideas for the future, so “Event planning” is definitely one of the most popular interests on the platform.
Perhaps you publish holiday-related ideas or thorough guides for organizing events for celebration? Then Pinterest is the platform to reach your audience and get some eyeballs to your content.
With 57% of all users interested in this category, the potential audience size for “Event planning” is ca. 298 million people.
Here are the most popular sub-categories and interests:
- Holiday
- Hosting occasions
- Personal celebration
- Gifts
- School celebration
11: Sport
“Sport” is a popular umbrella category for a plethora of interest like fitness, exercising, and different types of sport ranging from auto racing to winter sport.
With 54% of all users interested in this category, the potential audience size for “Sport” is ca. 282 million people.
Here are the most popular sub-categories and interests:
- Outdoor sport
- Fitness and exercises
- Soccer
- Dancing
- Auto racing
12: Food and drinks
“Food and drinks” is one of the top-performing Pinterest categories of all time. Ever since Pinterest launched in 2010, it’s been a go-to platform for finding delicious recipes and quick cooking inspiration. If you ask me, I’m rather surprised that this category isn’t in the top 10.
With 54% of all users interested in this category, the potential audience size for “Food and drinks” is ca. 282 million people.
Here are the most popular sub-categories and interests:
- Desserts
- Meal planning
- World cuisine
- Special diet
- Drinks
13: Health
“Health” is an evergreen, popular Pinterest category that’s probably never going out of fashion. If your content helps people improve their health and well-being, Pinterest is one of the best platforms for driving organic traffic to your blog or website.
However, make sure you’re careful when providing health tips and advice. If you’re not a medical practitioner, be 100% transparent about that. Make it clear to your readers and followers whether you’re a certified professional or not.
With 54% of all users interested in this category, the potential audience size for “Health” is ca. 282 million people.
Here are the most popular sub-categories and interests:
- Lifestyle
- Diet and nutrition
- Medical
- Weight loss
- Daily routine
14: Architecture
“Architecture” is another highly visual category that Pinterest users love. Again, it’s one of those interests where people search for new and inspiring photos, graphics, blueprints, and more.
With 45% of all users interested in this category, the potential audience size for “Architecture” is ca. 235 million people.
Here are the most popular sub-categories and interests:
- Residential architecture
- Commercial and office architecture
- Architectural style
- Landscape and urbanism architecture
- Sacred architecture
15: Travel
“Travel” is an evergreen Pinterest category worth looking into if you’re wondering what to blog about, for example.
Travel-related content has a massive audience and it’s easy to narrow down your niche to a very specific demographic such as families with kids, low-budget travelers, senior travelers, or sustainable travel enthusiasts.
With 44% of all users interested in this category, the potential audience size for “Travel” is ca. 230 million people.
Here are the most popular sub-categories and interests:
- Travel destinations
- Travel ideas
- Travel tips
- Restaurant
Final thoughts: Most popular Pinterest categories and interests
There ya go! Those are the most popular Pinterest categories and interests this year.
Feeling inspired?
Use these category ideas to find the perfect niche for your blog or business. Once you’ve set up and optimized your Pinterest profile, you can create targeted Pinterest boards that attract your target audience.
Because all top categories have a potential audience of 200–500 million users, you can’t go wrong with any of them. As long as you follow my proven Pinterest marketing strategy, you can drive thousands of visitors to your blog or website faster than you expect.
Whether you’re into travel, fashion, or design, now is the perfect time to share your ideas on Pinterest!
If you’re looking for the perfect blog topic idea, pick your favorite category and start your blog with my step-by-step tutorial right away!